Branding and creating a compelling visual identity for Postino’s first ever Battle of The Bruschetta, a campy, three-month bracket-style competition between eight limited-time bruschetta recipes. Guests could cast their vote to determine which bruschetta earned a permanent spot on the menu. 

Graphics were inspired by iconic vintage boxing posters and memorabilia. Heavy textures, bold typefaces, and boxing and bruschetta imagery were utilized to bring the campaign to life as well as a custom bruschetta board mascot. This project also involved coordinating, conducting and food styling a photoshoot of all the bruschettas competing.